Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸ Shadonis ✸

Role

Web Design
& Development

Year

2025

Industry

Astrology
Jewelry

Platform

Shopify

Project Overview

Shadonis is a jewelry and astrocartography brand founded by Shadonis, a creative astrologer and intuitive guide. Her pieces are more than adornment, they’re intentional tools for cosmic self-connection. She blends astrology, storytelling, and style into wearable guides rooted in each person's unique birth chart.

My goal was to reimagine Shadonis’ digital home as a portal, not just a shop. Shadonis wanted to elevate her jewelry and astrocartography brand into a fully immersive, editorial, and soul-aligned experience.

We set out to build a site that reflected her unique artistry: part astrologer, part intuitive guide, part high-style storyteller. A space that invited connection, exploration, and resonance at every click.

We designed and developed a custom Shopify site that weaves together e-commerce, astrology education, and brand storytelling into one cosmic thread. The new site reflects Shadonis' editorial eye and intuitive voice, with cinematic layouts, layered textures, and spacious navigation. It’s both mystical and modern and is truly a brand portal that holds her evolving offerings with style.

The Challenge

When Shadonis came to me, her website felt like a beautiful idea that hadn’t fully landed. While her jewelry and astrocartography work were deeply intentional and full of magic, the site struggled to reflect that same depth. It had the bones of an e-commerce shop, but not the soul of the brand. Visually, it felt flat and disconnected from the cosmic, editorial, and immersive experience she envisioned. The navigation made it difficult for customers to flow between her jewelry, services, and story, and instead of inviting exploration, it created friction.

Because of this, the site wasn’t doing her work justice. It wasn’t a destination she felt excited to share, and it wasn’t supporting her growth. Customers had to work too hard to understand the full spectrum of what she offered. Shadonis was ready for a digital home that matched the potency of her gifts, something that could hold her offerings with clarity, beauty, and the magnetic energy that defines her brand.

Web Strategy

While the core brand identity remained intact, our focus was on translating Shadonis’ essence into a digital space that felt elevated, editorial, and energetically aligned. This wasn’t just about showcasing products, it was about creating a sensory-rich experience that honored her multidimensional gifts as a jeweler, astrologer, and creative guide.

Our strategy centered on:

Editorial Flow: We restructured the site to feel like a cosmic publication, leading visitors through a journey of discovery, rather than a traditional e-commerce grid.
Intuitive Navigation: Clear pathways between readings, jewelry, and content were designed to reduce overwhelm and increase exploration.
Conversion with Intention: Thoughtful product pages and calls-to-action gently guide users to book or buy without disrupting the brand’s mystical tone.
Quiz Integration: We embedded an interactive quiz to help visitors intuitively connect with their ideal product or reading, encouraging deeper engagement and self-reflection.

The result is a digital home that holds space for beauty, depth, and expansion.

Front End Design

Visually, the goal was to transport. We wanted visitors to feel like they’d stumbled upon a portal, like they were no longer on a traditional website, but floating through the stars, landing on an uncharted planet that shimmered with mystery, magic, and cosmic allure.

From the moment the homepage loads, you’re immersed in celestial textures, layered visuals, and editorial-style layouts that evoke both wonder and depth. It’s dreamy, expansive, and deeply intentional, just like Shadonis’ work.

But within the dreamscape, we rooted everything in usability. We completely restructured the site navigation to make the shopping experience seamless. Visitors can now easily:

Browse and purchase jewelry without friction
Explore the story behind each piece
Clearly see that astrocartography sessions are available, separate from product listings

It’s intuitive, elegant, and designed to guide with clarity and flow.

The Outcome

The new Shadonis site is more than a redesign, it’s a realignment. It reflects the power, polish, and poetic depth of her offerings with ease and elegance. What once felt scattered and hard to navigate now feels like a true brand universe: immersive, intuitive, and unmistakably her.

In the first few days post-launch, the site saw a 240% increase in sessions, a 102% boost in total sales, and a clear spike in visitor engagement. Jewelry orders began flowing in, and customers explored both the shop and astrocartography offerings with renewed interest.

Shadonis now has a digital home that supports her evolving vision whether she’s launching new collections, booking one-on-one sessions, or sharing cosmic insights with her community. It’s spacious enough to grow with her, grounded enough to guide her clients, and beautiful enough to feel like stepping into a story.