Alex McGinness
Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸
Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸ Brand Designer ✸ Cat Lover ✸ Web Designer ✸ Book Worm ✸
I’m the designer behind Arcoíris Design Studio, where I craft vibrant brands & websites for creative small businesses. I’m looking for a role where I can bring my expertise in branding, web design, and web development to a collaborative team.
7+ Years
Running a Successful Design Business
75+ Brands
transformed through strategic Brand Design
65+ Websites
Designed & Developed on Squarespace, Shopify & Wordpress
13 Website Templates
designed & Developed for Squarespace
Discover My Work in
Branding &
Web Design
Where My Design Expertise Shines
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To me, art direction is where vision, strategy, and intuition come together to create a brand that feels both intentional and inspired. I don’t just focus on aesthetics, I guide the creative process with a deep understanding of brand storytelling, market research and ensuring that every design decision aligns with a company’s essence and goals. By blending strategic thinking with intuitive creativity, I help brands craft cohesive visual identities that not only look stunning but also resonate on a deeper level.
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Branding is pure magic. It is an alchemy of strategy, storytelling, and design that transforms an idea into a living, breathing identity. As a brand designer, I’m the magician behind the curtain, weaving together visuals that don’t just look beautiful but feel deeply aligned with a brand’s essence.
From the typography that speaks its language to the colors that evoke just the right emotion, every detail is intentionally crafted to create a brand that captivates and connects. With a mix of creative intuition and strategic thinking, I help brands conjure up an identity that doesn’t just exist, it enchants, resonates, and leaves a lasting impression.
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Packaging design is where creativity leaps off the screen and into the real world. It turns design concepts into something you can see, touch, and experience. It’s more than just aesthetics, it’s about crafting an intentional, tactile brand experience that connects with people the moment they hold it in their hands.
I blend strategic design with an intuitive understanding of materials, form, and storytelling to create packaging that’s not only visually striking but also functional and memorable. From concept to production, I ensure every detail—from textures to finishes—aligns with a brand’s identity, transforming design into something you can feel, interact with, and remember.
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Graphic design is where creativity meets communication. It’s the art of transforming ideas into visuals that inform, inspire, and engage. Whether it’s a striking marketing campaign, a beautifully crafted editorial layout, or digital assets that elevate a brand’s presence, great design goes beyond aesthetics, it tells a story.
I bring a blend of strategy and intuition to every project, ensuring that each color, type choice, and composition serves a purpose. From digital to print, I create visuals that don’t just sit on a screen. They connect, resonate, and bring brands to life in a way that’s both intentional and unforgettable.
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A great website isn’t just about aesthetics, it’s about function, flow, and purpose. Web design and development go beyond making something look good. They are about crafting an experience that guides users seamlessly toward an action, whether it’s clicking, purchasing, or reaching out.
I approach web design with a blend of creativity and strategy, ensuring that every layout, interaction, and call-to-action is intentional. The result? Websites that are not only visually compelling but also intuitive, responsive, and built to drive engagement. From branding-focused sites to e-commerce experiences, I design and develop digital spaces that don’t just exist. They convert, connect, and create lasting impressions.
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Great marketing isn’t just about getting eyes on a brand. It’s about sparking connection and driving action. From digital campaigns to print collateral, every touchpoint should be strategic, visually compelling, and purpose-driven.
I bring a design-led approach to marketing, ensuring that every asset, whether it’s a social media campaign, email design, or ad creative, aligns seamlessly with a brand’s identity while engaging the right audience. By blending strategy with intuitive creativity, I help brands cut through the noise with marketing that doesn’t just look good. It resonates, engages, and gets results.
Hi, I’m Alex
I’m a senior brand designer with a passion for crafting thoughtful, strategy-driven design solutions. My approach goes beyond aesthetics, I start with storytelling and brand strategy to ensure every design decision is rooted in meaning and impact.
With experience spanning early-stage startups to industry leaders, I’ve helped brands refine their identity, streamline their digital presence, and create cohesive experiences that connect with their audience. My work includes rebrands, UX-focused website design, scalable brand systems and marketing that empower teams to maintain consistency as they grow.
I thrive in collaborative environments where design plays a key role in shaping a brand’s voice. I’m currently looking for opportunities to bring my expertise to a full-time role, contributing to a team that values creativity, strategy, and innovation.