My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸
My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸ My Resume ✸ My Experience & Qualifications ✸
How I Got Here
To make sense of my journey, these entries are listed from oldest to newest, just like an Instagram story. A résumé should showcase real, meaningful experiences, not just be packed with buzzwords and inflated wins. This is my story, told the way I’d actually say it. But if you’re looking for the polished, HR-friendly version, you can find that here too.
Notion
Canva
Planoly
ChatGPT
Claude
Tools
Figma
Adobe XD
Photoshop
Illustrator
Squarespace
Shopify
Skills
Front-End Development
I don’t just design, I build. With proficiency in HTML, CSS, JavaScript, & Liquid, I bring designs to life with clean & functional code. My dev skills allow me to bridge the gap between design & implementation, ensuring seamless execution.
Visual & Brand Design
I have a strong foundation in graphic and brand design, crafting cohesive identities that go beyond aesthetics. My approach blends storytelling, color theory, and strategy to create brands that feel intentional and resonate deeply.
Responsive Layouts & UI/UX
I design with responsiveness in mind, ensuring layouts function seamlessly across all devices. My hands-on development experience helps me anticipate real-world challenges, creating designs that are as functional as they are beautiful.
System Design
I build scalable, reusable design components that create consistency and efficiency across brands and platforms. I think holistically about how elements fit together, ensuring usability and long-term adaptability.
Storytelling & Content Strategy
Great design isn’t just about how things look—it’s about how they communicate. I take a narrative-driven approach to branding and web design, ensuring that every touchpoint connects with the audience in a meaningful way.
Rapid Prototyping
I work fast and efficiently, iterating on ideas and refining high-fidelity designs with precision. I optimize my workflow using shortcuts, macros, and tools that keep projects moving forward.
Information Architecture
I structure content in a way that enhances clarity, usability, and engagement. By combining strong visual hierarchy, responsive layouts, and thoughtful system design, I create intuitive, user-friendly experiences.
SEO & Digital Strategy
I design with visibility in mind. With knowledge of SEO best practices, I create websites and content that are not just visually compelling but also optimized for discoverability and performance.
Education
University of California, San Diego
Degree: Bachelor of Science
Study: Human Biology with an emphasis on Neuroscience and Cognitive Science
Graduation Date: 2014
I originally pursued human biology with the goal of becoming a research scientist. I was fascinated by how the brain processes information, decision-making, and perception, and I took a deep interest in studying the cognitive and neural processes that shape behavior. However, upon graduating, I realized that pursuing this path would require a master’s degree, something that wasn’t financially possible for me at the time. Needing to pivot my career path, I embarked on a path of self-discovery. That ultimately led me to design, where I found a perfect blend of creativity, problem-solving, and strategy.
Continuing Education
2016
Elephant Academy by Elephant Journal
Certificate in Web Design & Development from MiraCosta College
2016 - 2017
2019
Branding With Bre by Rowan Made
2020
The Complete Case Study by The Futur
Standout Squarespace by Squarestylist
Packaging Design Master by Elby Creative
2021
2022
Standout Shopify by Squarestylist
Launch Your Own Way by Coming Up Roses
SEOSpace Academy by SEOSpace
BAISCAMP by The Bemused Studio
2024
Experience
2017 - Present
Arcoíris Design Studio
Founder & Lead Designer
As the founder and lead designer of Arcoíris Design Studio, I blend strategic design with intuitive creativity to craft compelling brand and web experiences. My work helps businesses establish a strong digital presence, ensuring they not only look their best but also stand out in their industry with thoughtful, unique, and effective design solutions. I specialize in brand strategy and design, website design and development for Squarespace and Shopify, oracle deck design, custom graphic design, packaging design, and the creation of Squarespace website templates. My portfolio showcases the depth of my work at arcoiris.design.
Beyond design, I lead the marketing efforts and daily operations of my business. I manage websites, email marketing, and social media strategy across Instagram, Threads, Substack, LinkedIn, and Pinterest. I also focus on networking, community building, and writing my newsletter, Rainbow Reflections, as part of my commitment to sharing insights and connecting with like-minded professionals. In addition to the creative and marketing aspects, I handle client interaction, project management, sales, and business development, ensuring that every project runs smoothly from start to finish.
2023 - 2025
Do Good Biz Studio
Graphic Designer, Web Designer & Developer
As a support designer with Do Good Biz Studio, I helped bring purpose-driven brands to life through intentional, values-aligned design. I primarily worked in Squarespace to design and build beautiful, strategic websites, and created graphics using Canva to ensure clients could easily update and manage their assets moving forward. I also occasionally supported projects on WordPress and Kajabi. Collaborating with a mission-led team, I contributed to crafting digital spaces that felt both empowering and approachable, for clients and their audiences alike.
2019 - 2021
Simply Styled Sites
Junior Web Designer & Developer
As a freelance junior designer and developer, I worked closely with the senior developer to design and build websites for WordPress. My role involved translating design concepts into functional, user-friendly websites while ensuring responsiveness and accessibility. I gained hands-on experience in front-end development, refining my skills in HTML, CSS, and WordPress customization. Collaborating on multiple projects, I contributed to creating visually cohesive and strategically designed websites that aligned with client goals.
2019
Business Bravery
Frontend Web Designer & Developer
As the frontend web developer for Business Bravery, I designed and developed website projects for the agency, ensuring both aesthetics and functionality aligned with client goals. Using Adobe XD, I created design concepts that established the look and feel of each project. Once approved, I either built the designs in WordPress or collaborated with developers to bring them to life. Working within a collaborative team, I contributed to a variety of in-depth projects, balancing design, development, and user experience to create high-quality digital experiences.
2019 - 2020
Reap & Sow
Marketing Manger & Shopify Web Designer
As the social media manager for Reap & Sow, I developed and executed a strategy to grow their digital presence and drive traffic to their business. Initially focusing on Instagram, I crafted a cohesive feed aesthetic, wrote engaging captions, conducted market research, and applied social media best practices to increase visibility and engagement. Over time, I expanded efforts to include Facebook, Yelp, and Pinterest, ensuring a well-rounded and strategic online presence.
During my time at Reap & Sow, I also took on a separate freelance project to design and develop their Shopify website. This involved creating a visually cohesive and functional online store that aligned with their brand identity and improved the customer shopping experience.
2018 - 2019
IDMERIT & FrescoData
Marketing Manger
I managed marketing efforts for both IDMERIT and FrescoData, leading content strategy, brand development, and digital presence to position them as industry leaders in identity verification and global data solutions.
At IDMERIT, I focused on crafting compelling content that showcased the company’s expertise in identity verification and authentication. I increased social media content output by 493.5%, growing the audience by 160.45% and direct messages by 400%. I also played a key role in UX/UI improvements for the website, ensuring a more intuitive user experience. Additionally, I managed a remote team of 10+ employees, wrote blog content, ghostwrote for the CEO, and designed branded assets for digital and print use.
At FrescoData, I developed and executed a content marketing strategy to highlight the company’s expertise in global data solutions. I consistently produced blog content, optimized website copy, and designed digital and print assets to support marketing initiatives. My work led to a 52.2% increase in social media content, a 37.7% boost in impressions, and a 600% increase in direct messages. I also contributed to UX/UI improvements on the company’s website to enhance navigation and engagement.
Across both companies, I managed social media strategy, content marketing, email marketing, and brand development, ensuring a cohesive and impactful online presence. My ability to blend strategic content creation with design expertise helped drive visibility, engagement, and thought leadership in competitive industries.
2015 - 2018
Mantra Yoga & Juice Bar
Marketing Manger & Assistant Manager
I began at Mantra Yoga & Juice Bar as a front desk representative but quickly took on greater responsibilities, moving into marketing and eventually an assistant management role. As the marketing manager, I handled all branding and promotional efforts, growing the company’s digital presence and directly contributing to revenue growth. I designed print and digital marketing materials, managed content across social media platforms, and developed the company’s email marketing strategy. I successfully grew the studio’s Instagram following from 2,000 to over 6,800, a 340% increase, and introduced a lead magnet strategy that steadily expanded the company’s email list. My marketing efforts directly supported sales, driving increased membership sign-ups, workshop attendance, and product sales.
In addition to marketing, I maintained and managed the studio’s WordPress website, ensuring it was up-to-date, visually engaging, and optimized for user experience. I handled all online sales, from membership packages to workshop registrations and retail products, ensuring a seamless purchasing experience. My digital marketing efforts and website management directly contributed to business revenue, increasing customer engagement and conversions.
As assistant manager, I was responsible for overseeing daily studio operations and ensuring a seamless client experience. I managed memberships and client accounts through Mindbody Online, handled customer inquiries, processed transactions, and maintained the studio environment. I also coordinated company-wide communication with instructors and employees and assisted with event planning and execution.
My time at Mantra Yoga & Juice Bar allowed me to develop a well-rounded skill set in marketing, sales strategy, website management, and business operations, reinforcing my ability to manage both creative and strategic initiatives while driving measurable results.